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What Is Marketing? by Alvin J. Silk and similar books you'll love - Bookscovery

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What Is Marketing?

Alvin J. Silk

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20 Books Similar to What Is Marketing? by Alvin J. Silk

Bookscovery readers who liked What Is Marketing? also like Advertising copy development and optimal search, Advertising's affective qualities and consumer response and Aggregate Advertising Expenditure in the U. S. Economy. How many of these have you read?

Advertising copy development and optimal search by Simeon Chow

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Advertising's affective qualities and consumer response by Alvin J. Silk

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Aggregate Advertising Expenditure in the U. S. Economy by Alvin J. Silk

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A note on testing for constant reliability in repeated measurement studies by Alvin J. Silk

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Behavioral and management science in marketing by Harry L. Davis

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Concentration levels in the U.S. advertising and marketing services industry by Alvin J. Silk

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Conflict policy and advertising agency-client relations by Alvin J. Silk

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Costs, institutional mobility barriers, and market structure by Alvin J. Silk

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Effect of advertisement size on the relationship between product usage and advertising exposure by Alvin J. Silk

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Intermedia substitutability and market demand by national advertisers by Alvin J. Silk

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Measuring influence in organizational purchase decisions by Alvin J. Silk

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Notes on the application of attitude measurement and scaling techniques in marketing research by Alvin J. Silk

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On inter-industry variation in the vertical integration of advertising services by Sharon Horsky

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Response set and the measurement of self-designated opinion leadership by Alvin J. Silk

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Scale and scope economies in the global advertising and marketing services business by Alvin J. Silk

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Scale and scope effects on advertising agency costs by Alvin J. Silk

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Test-retest correlations and the reliability of copy testing by Alvin J. Silk

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The influence of advertising's affective qualities on consumer response by Alvin J. Silk

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The unbundling of advertising agency services by Mohammad Arzaghi

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The use of preference and perception measures in new product development by Alvin J. Silk

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