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The service-dominant logic of marketing

Robert F. Lusch

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17 Books Similar to The service-dominant logic of marketing by Robert F. Lusch

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1985 Ama Educators Proceedings (Series No 51) by Robert F. Lusch

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SAGE Handbook of Service-Dominant Logic by Robert F. Lusch

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Service-dominant logic by Robert F. Lusch

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Service-Dominant Logic of Marketing by Robert F. Lusch

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