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Principles of marketing

Robert F. Lusch

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17 Books Similar to Principles of marketing by Robert F. Lusch

Bookscovery readers who liked Principles of marketing also like 1985 Ama Educators Proceedings (Series No 51), Cases in retailing and Commercial Society. How many of these have you read?

1985 Ama Educators Proceedings (Series No 51) by Robert F. Lusch

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Cases in retailing by Robert F. Lusch

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Commercial Society by Cathleen A. Johnson

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Contemporary issues in marketing channels by Robert F. Lusch

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Custom Retailing and ECommerce Chapters by Patrick M. Dunne

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Introduction to retailing by Robert F. Lusch

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Management of retail enterprises by Robert F. Lusch

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Patronage behavior and retail management by William R. Darden

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Retailing by Patrick M. Dunne

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Retail management by Robert F. Lusch

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Retail marketing by Robert F. Lusch

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SAGE Handbook of Service-Dominant Logic by Robert F. Lusch

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Service-dominant logic by Robert F. Lusch

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Service-Dominant Logic of Marketing by Robert F. Lusch

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The Rose Petal by Robert F. Lusch

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The service-dominant logic of marketing by Robert F. Lusch

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Toward a Better Understanding of the Role of Value in Markets and Marketing by Stephen L. Vargo

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