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Service-Dominant Logic of Marketing

Robert F. Lusch, Stephen L. Vargo, Ruth N. Bolton

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19 Books Similar to Service-Dominant Logic of Marketing by Robert F. Lusch

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SAGE Handbook of Service-Dominant Logic by Robert F. Lusch

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Service-dominant logic by Robert F. Lusch

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The service-dominant logic of marketing by Robert F. Lusch

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SAGE Handbook of Service-Dominant Logic by Robert F. Lusch

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